Content Analysis of Media-Based Public Health Communication in Global Humanitarian Crises
DOI:
https://doi.org/10.55578/isgm.2601.003Keywords:
Public Health Communication, Global Humanitarian Crises, ICT, Media Content Analysis, Technology–Organization–Environment (TOE), Actor–Network Theory (ANT), COVID-19 CampaignsAbstract
This study applied Technology–Organization–Environment (TOE) framework, together with ANT, through the lens of Design Science Research Methodology (DSRM) to examine the fragmented methodological landscape in media-based public health communication during global humanitarian crises. The technological dimension encompasses digital platforms and data analytics; the organizational dimension highlights leadership readiness and institutional structures; and the environmental dimension captures socio-political contexts and cultural norms. ANT complements TOE by uncovering the interplay between human and non-human actors in shaping communication flows. A chi-square analysis was performed to empirically assess the frequency and reliance on different information sources among media channels communicators, revealing significant variation across regions and method types. The resulting framework provides a structured yet adaptable pathway for future research and policy development, supporting more coherent and context-sensitive public health communication strategies in crisis settings.
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Copyright (c) 2026 Lateef Olawale Fatai, Eric Emmanuel Uche, Praise Akinsipe, Esther Emarobebh Muojekwu, Blessing Adeni Amakuro, Okwudili Matthew Ugochukwu (Author)
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