The Mediation Effect of Service Innovation on the Relationship Between Promotional Strategies and Market Share in Medical Schemes, South Africa. Journal of International Financial Trends, [S. l.], v. 1, n. 1, p. 51–60, 2025. DOI: 10.55578/jift.2506.004. Disponível em: https://ojs.nexuspress.org/journal-jift/article/view/44. Acesso em: 30 jun. 2025.