Marketing Transformation: Strategic Integration of Traditional and Digital Approaches. Interdisciplinary Systems for Global Management, [S. l.], v. 2, n. 3, p. 238–269, 2026. DOI: 10.55578/isgm.2609.013. Disponível em: https://ojs.nexuspress.org/journal-isgm/article/view/306. Acesso em: 14 nov. 2026.